tone- authors attitude towards audience
ethos- credibility
pathos- passion
logos- logic
red herring
ad hominem- takes away from argument becomes less about the topic and starts attacking the person
syllogism- simplest form of arguing
truth-
are my points factually verifiable in the world.
validity-
does my conclusion logically fallow my points
Denotative- literal meaning of the word (objective)
Connotative- the feeling/ tone/ social slang/ cultural significance
willfully ignoring of any new information
SCHADENFREUDE- taking pleasure in/ laughing at the discomfort of others
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